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Any Insights Yet?

By Chris Kocek

Release : 2023-09-15

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. "Any Insights Yet?" demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, "Any Insights Yet?" provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

Any Insights Yet?

By Chris Kocek

Release : 2023-09-15

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. "Any Insights Yet?" demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, "Any Insights Yet?" provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

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