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The Practical Pocket Guide to Account Planning

By Chris Kocek

Release : 2013-08-15

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

4.5 (0 ratings)
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.

The Practical Pocket Guide to Account Planning

By Chris Kocek

Release : 2013-08-15

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

4.5 (0 ratings)
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.

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