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Listerine Lozenges (Revised)

By Peter C. Bell

Release : 1999-05-21

Genre : Business & Personal Finance, Books

Kind : ebook

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A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.)

Listerine Lozenges (Revised)

By Peter C. Bell

Release : 1999-05-21

Genre : Business & Personal Finance, Books

Kind : ebook

(0 ratings)
A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.)

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