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SC Johnson: Planning Coupon Promotions

By Peter C. Bell

Release : 2007-11-21

Genre : Business & Personal Finance, Books

Kind : ebook

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An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

SC Johnson: Planning Coupon Promotions

By Peter C. Bell

Release : 2007-11-21

Genre : Business & Personal Finance, Books

Kind : ebook

(0 ratings)
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

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