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Mini Law School

By Elizabeth M.A. Grasby

Release : 2006-05-12

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

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The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrolment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.

Mini Law School

By Elizabeth M.A. Grasby

Release : 2006-05-12

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrolment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.

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