HOME Popular Books Popular Audioooks Popular Textbooks Popular Freebooks More Genres

Book

Audiobook

Genres

Toppits Foods Ltd.

By Elizabeth M.A. Grasby

Release : 2008-05-06

Genre : Economics, Books, Business & Personal Finance, Marketing & Sales

Kind : ebook

(0 ratings)
This case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.

Toppits Foods Ltd.

By Elizabeth M.A. Grasby

Release : 2008-05-06

Genre : Economics, Books, Business & Personal Finance, Marketing & Sales

Kind : ebook

(0 ratings)
This case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.

advertisement

Access e-books

More By Elizabeth M.A. Grasby

Bodie Industrial Supply Inc.

Engineering Economics Note

Golf Swing Analyzer

Introductory Note on Financial Statements

Note on Budgeting

Pet Care Veterinary Services

Chang Dental Clinic

An NHL IMAX/Ridefilm Attraction

Forest of Flowers

Healthy Life Group

National Hockey League Enterprises Canada: A Retail Proposal

Mini Law School

Decorative Interiors Inc.

Rogers Cable: First Time Right

Thaifoon Restaurant

Influenza Pandemic Planning at LHSC

More Vino Ltd. - Expansion Proposal

The Garden Depot

Adept Chemical Inc.

Huron Farms Dressage

Druthers Forming Limited

Marten Arts Gallery

Spike's Indoor Beach Volleyball and Rock Climbing Inc.

Camp Wahanowin

Soccer Magic 2

Blue Turtle Clothing Company

Eastern Talon Transport

Hospital Software Solutions (B)

Mountainarious Sporting Co.

Elite Personal Training

Toppits Foods Ltd.

Best Financial Services Inc.

Damn Heels (A)

Yellowhead Petroleum Limited

Finemaster Projects Ltd. (B)

Kreative Kasuals Inc.

Finemaster Projects Ltd. (A)

Finemaster Projects Ltd. (C)

St. Matthew's Human Resource Centre

Sleeman Breweries Limited

Camp Happy Valley

Moolani Foundation

Miami Car Care Center Inc.

Foxy Originals - Expansion into the U.S. Market

Statements Media

Spinal Cord Injury Treatment

Little Red Roaster

PPE Workshop

Note on Evaluating Capital Investments

Sandcore Instruments (B)