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Runners' Choice

By Elizabeth M.A. Grasby

Release : 2006-11-06

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

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The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

Runners' Choice

By Elizabeth M.A. Grasby

Release : 2006-11-06

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

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