HOME Popular Books Popular Audioooks Popular Textbooks Popular Freebooks More Genres

Book

Audiobook

Genres

Advances in Digital Marketing and eCommerce

By Francisco J. Martínez-López & Steven D'Alessandro

Release : 2020-05-06

Genre : Marketing & Sales, Books, Business & Personal Finance, Computers & Internet, Computers, Industries & Professions

Kind : ebook

(0 ratings)
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Advances in Digital Marketing and eCommerce

By Francisco J. Martínez-López & Steven D'Alessandro

Release : 2020-05-06

Genre : Marketing & Sales, Books, Business & Personal Finance, Computers & Internet, Computers, Industries & Professions

Kind : ebook

(0 ratings)
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

advertisement

Access e-books

More By Francisco J. Martínez-López & Steven D'Alessandro

Advances in National Brand and Private Label Marketing

National Brands and Private Labels in Retailing

Advances in Digital Marketing and eCommerce

Advances in National Brand and Private Label Marketing

Advances in Digital Marketing and eCommerce

Online Brand Communities

Strategies for e-Business

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in Digital Marketing and eCommerce

Handbook of Strategic e-Business Management

Advances in National Brand and Private Label Marketing

Social Media Monetization

Advances in Digital Marketing and eCommerce