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Strategies for e-Business

By Tawfik Jelassi & Francisco J. Martínez-López

Release : 2020-06-28

Genre : Industries & Professions, Books, Business & Personal Finance, Management & Leadership, Computers & Internet, Computers, Network

Kind : ebook

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Strategies for e-Business

By Tawfik Jelassi & Francisco J. Martínez-López

Release : 2020-06-28

Genre : Industries & Professions, Books, Business & Personal Finance, Management & Leadership, Computers & Internet, Computers, Network

Kind : ebook

(0 ratings)
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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