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The Perfect Meal

By Charles Spence, Betina Piqueras-Fiszman & Heston Blumenthal

Release : 2014-07-10

Genre : Chemical & Petroleum Engineering, Books, Professional & Technical, Engineering

Kind : ebook

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The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:
the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural)
Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.