Public Relations
By S.J. Sebellin-Ross
Release : 2012-12-03
Genre : Marketing & Sales, Books, Business & Personal Finance, Biographies & Memoirs, Small Business & Entrepreneurship, Careers, Management & Leadership, Industries & Professions
Kind : ebook
Here, for the first time, ever, are updated lectures from not one, not two, but all three noted Public Relations courses: Introduction to Public Relations, Public Relations Plans and Press, and Advanced Public Relations. You'll learn everything hundreds of students used to get in the door, up the ladder, and to the top, including:
The best places to find PR jobs
How to write news releases, pitches, biographies, case studies, speeches, etc.
How to use social media including how to pitch bloggers and use Twitter
How to create media lists, get interviews, and get coverage
Tons of examples including a PR budget so you can see what to charge if you are a freelancer
How to write PR plans
How to find and get awards
And resources so you can see what the pro's do
Here, you get all the inside knowledge with none of the inflated tuition. Knowledge you can use, as many students did, to get in the door and up the ladder in public relations.
Public Relations
By S.J. Sebellin-Ross
Release : 2012-12-03
Genre : Marketing & Sales, Books, Business & Personal Finance, Biographies & Memoirs, Small Business & Entrepreneurship, Careers, Management & Leadership, Industries & Professions
Kind : ebook