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You Are a Brand, 2nd Edition

By Catherine Kaputa

Release : 2012-09-16

Genre : Careers, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own “elevator speech” and leveraging the power of social media.

You Are a Brand, 2nd Edition

By Catherine Kaputa

Release : 2012-09-16

Genre : Careers, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own “elevator speech” and leveraging the power of social media.

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You Are a Brand, 2nd Edition