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Wine Marketing

By C. Michael Hall & Richard Mitchell

Release : 2007-10-25

Genre : Marketing & Sales, Books, Business & Personal Finance, Industries & Professions, Sports & Outdoors, Economics, Hospitality

Kind : ebook

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Wine Marketing

By C. Michael Hall & Richard Mitchell

Release : 2007-10-25

Genre : Marketing & Sales, Books, Business & Personal Finance, Industries & Professions, Sports & Outdoors, Economics, Hospitality

Kind : ebook

(0 ratings)
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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