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B2B Brand Management

By Philip Kotler & Waldemar Pfoertsch

Release : 2006-09-22

Genre : Marketing & Sales, Books, Business & Personal Finance, Management & Leadership

Kind : ebook

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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

B2B Brand Management

By Philip Kotler & Waldemar Pfoertsch

Release : 2006-09-22

Genre : Marketing & Sales, Books, Business & Personal Finance, Management & Leadership

Kind : ebook

(0 ratings)
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

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