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Machiavelli, Marketing and Management

By Phil Harris, Andrew Lock & Patricia Rees

Release : 2000-04-20

Genre : Business & Personal Finance, Books

Kind : ebook

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

Machiavelli, Marketing and Management

By Phil Harris, Andrew Lock & Patricia Rees

Release : 2000-04-20

Genre : Business & Personal Finance, Books

Kind : ebook

(0 ratings)
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

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Machiavelli, Marketing and Management