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Chen Beibei Chooses a Franchise

By John S. Haywood-Farmer

Release : 2005-09-27

Genre : Business & Personal Finance, Books, Management & Leadership, Economics

Kind : ebook

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An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.

Chen Beibei Chooses a Franchise

By John S. Haywood-Farmer

Release : 2005-09-27

Genre : Business & Personal Finance, Books, Management & Leadership, Economics

Kind : ebook

(0 ratings)
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.

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