This book explains mass customization within the context of discrete manufacturers and addresses why mass customization must be approached as an enterprise-wide business strategy. It describes what companies must do to successfully implement that strategy. This book is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing highly-configured products and wants to know why the pain persists and what to do about it. David J. Gardner, a management consultant, has helped a number of diverse companies in different industries cross the chasm into the world of mass customization.
This book explains mass customization within the context of discrete manufacturers and addresses why mass customization must be approached as an enterprise-wide business strategy. It describes what companies must do to successfully implement that strategy. This book is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing highly-configured products and wants to know why the pain persists and what to do about it. David J. Gardner, a management consultant, has helped a number of diverse companies in different industries cross the chasm into the world of mass customization.