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Strategic Marketing Management: Theory and Practice

By Alexander Chernev

Release : 2019-01-01

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

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Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Strategic Marketing Management: Theory and Practice

By Alexander Chernev

Release : 2019-01-01

Genre : Marketing & Sales, Books, Business & Personal Finance

Kind : ebook

(0 ratings)
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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