Intentional Marketing

By Carol Ottolenghi

Release : 2018-10-15

Genre : Language Arts & Disciplines, Books, Professional & Technical, Education

Kind : ebook

(0 ratings)
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Intentional Marketing

By Carol Ottolenghi

Release : 2018-10-15

Genre : Language Arts & Disciplines, Books, Professional & Technical, Education

Kind : ebook

(0 ratings)
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

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