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Rougemont Fruit Nectar: Distributing in China

By Paul W. Beamish

Release : 1999-07-20

Genre : Business & Personal Finance, Books, Economics, Marketing & Sales

Kind : ebook

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Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.

Rougemont Fruit Nectar: Distributing in China

By Paul W. Beamish

Release : 1999-07-20

Genre : Business & Personal Finance, Books, Economics, Marketing & Sales

Kind : ebook

(0 ratings)
Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.

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