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Currie Road Construction Limited (A)

By Paul W. Beamish

Release : 2011-01-07

Genre : Business & Personal Finance, Books, Economics, Management & Leadership

Kind : ebook

(0 ratings)
A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy.

Currie Road Construction Limited (A)

By Paul W. Beamish

Release : 2011-01-07

Genre : Business & Personal Finance, Books, Economics, Management & Leadership

Kind : ebook

(0 ratings)
A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy.

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